The book is 229 pages and contains four parts and twelve chapters!

Part One – Mindset and Success

Chapter One – Ten Principles Needed to Become a High Achiever. Mindset is where everything begins. Discover the foundation needed to become a high achiever.

Chapter Two – Implement and Live Successful Habits. Identify your current habits and learn how to implement new habits for a successful and happy life.

Chapter Three – Welcome Change, Adapt, and Innovate. Learn to welcome change, adapt, and innovate to continually grow personally and professionally.

Part Two – Positioning & Marketing Strategies – Become your Consumer’s Best Choice!

Chapter Four – Improve your Expert Positioning. Tap into marketing strategies to improve your positioning and become the top choice for consumers. Discover key factors to impress consumers quickly and effectively.

Chapter Five – Gaining Celebrity Status and Differentiate your Business with Video Marketing. With fierce competition, gain celebrity status and recognition for your expertise using video marketing.

Chapter Six – Increase Revenue with Economical Marketing Strategies. Discover easy, economical marketing strategies to increase traffic to your medical spa and boost revenue.

Chapter Seven – Elevating your Success with Reviews and Testimonials. Build your business with reviews and testimonials. Learn easy ways to ask for and gain testimonials to increase traffic and success.

Part Three – Improving your Guest/Patient Experience and Your Retention Rate

Chapter Eight – Five Steps to a Successful Client Lifetime Journey. Discover how to generate leads and take them through a journey to become lifetime clients. Learn a successful business model to move from one-time visits to customized programs and VIP memberships.

Chapter Nine – Touchpoints to Enhance the Guest Experience and Increase Retention. Improve your guest experience with touchpoints to increase retention rates. Implement adjustments for a "WOW" experience, leading to higher client satisfaction and success.

Part Four – Success Without Being Salesy

Chapter Ten – Financial Health – Your Medical Aesthetics Business in the Black. Learn essential sales processes to keep your business in the black. Discover how a proven sales process can ensure success.

Chapter Eleven – Tapping into Online Revenue Streams. Increase revenue by implementing online revenue streams. Learn how to capitalize on these opportunities.

Chapter Twelve – Succeeding with a Recurring Revenue Model and a Loyalty Program. Transform your business with a recurring revenue model and loyalty program. Gain cash flow security, reduce marketing costs, and increase retention. Imagine generating six figures per month from your recurring revenue model.

Reading and applying the content from this book will take your business from red or grey to BLACK!

About the Author

Dori Soukup is a global speaker, author, business advisor, and founder of InSPAration Management and MD Business Advisors. For 20 years, Dori has perfected the medical aesthetics business model to help professionals succeed quickly.

The medical aesthetic business model includes systems, structure, strategies, and solutions available on Med Spa Biz University (MBU). MBU is a private platform where InSPAration Management & MD Business Advisors members have full access to learn, implement, and succeed.

Dori also hosts two monthly shows: Dori Talks and Meet the Experts, both designed to help industry professionals succeed.

Dori and her team have contributed to the success of professionals worldwide through seminars such as Leap Ahead, Millionaires’ Circle, Become Published, and Mastermind Meetings.


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